Celebrate yourself, celebrate your hair.
Together with &.agency I created a video portrait of @joeyjaq, @joybosz and @amijeroos showing their personal story to ‘Celebrate yourself, celebrate your hair’, accompanied by a spoken word. I was the director on this project, so I was responsible for coming up with a suiting concept and storyline. I created the treatments and after shooting the campaign I took on the editing and color grade of the three video’s.
The goal of this campaign was to create brand love by building a personal connection to Andrélon’s new brand positioning with influential individuals. The campaign was made to show the deeper layer of Andrélon’s new message and the science behind Pro Nature’s elements; silicons replaced by coconut oil, 100% biodegradable and zero sulfates.
CREW
Agency: And.mediagroup
EP: Eelkje Rommers
Producer: Marit Bruikman
Director, edit & color grading: Lyanne van Bodegom
DoP: Luka Boerrigter
AC: Maxime van Erp
Visagie: Viviënne de Rop
Gaffer: Daan Venmans
Best boy: Sam van Vugt
Sound design: Hens Zimmerman
